best lead generation tools for WordPress to grow your business

8 of the Best Lead Generation Tools for WordPress to Grow Your Business

the best lead generation tools

In this article, we examine eight lead generation tools for WordPress that will help you collect and manage your email lists.

By the end of this post, you will be armed with tools and activities that you can use to expand your email list.

lead generation tools for WordPress

Let’s begin.


  1. Elementor

Landing page creation with Elementor, use the Elementor Popup Builder

  1. WPForms
  2. Hello Bar
  3. Revive Old Post
  4. Simple Giveaways
  5. WebinarPress
  6. Sendinblue
  7. OptinMonster

Final thoughts on the best lead generation tools

1. Elementor


Elementor  is one of the main page builders for WordPress and is full of features that would help you design pages and posts. With both free and premium versions  , you can use Elementor to create landing pages, pop-ups and modules, all important elements that will help increase lead generation on your website.

Landing page creation with Elementor

Landing page creation with Elementor

Creating landing pages  to acquire leads is a must if you are serious about growing your mailing list. Elementor’s drag-and-drop page builder helps you design optimized landing pages without having to touch a line of code.

The Elementor template library also includes numerous free and premium landing pages to choose from. You can add design elements, background images and videos, widgets, custom fonts and more.

Use the Elementor Popup Builder

Use the Elementor Popup Builder

The pop-up Builder helps to Elementor Pro to create pop-up perfect of different types:

  • ID / modal
  • Fly-in
  • Full screen
  • Notification bar
  • Block content

You can select from over 100 elegant pop-up templates, customize them by adding your own design elements and widgets, then set the targeting conditions to help you reach the right people at the right time.

Elementor integrates with all major email marketing services, including Mailchimp, ActiveCampaign and GetResponse, as well as HubSpot and Zapier, to name a few.

Price:  Free / Premium plans start at $ 49 per year .

2. WPForms


existence of an easy-to-use contact form on your website is a must if you want to connect with customers and generate potential contacts. WPForms Lite  is a free WordPress plugin that helps you create beautiful modules using its drag-and-drop module builder.

The premium version,  WPForms Pro  , offers advanced features that many corporate sites will need:

  • 100% mobile responsive
  • Predefined form templates
  • Drag-and-drop form builder
  • Integration with all the main email marketing services
  • Premium support

So, whether you are looking for a free plugin that helps you collect email addresses or an advanced tool that helps you grow your business, WPForms can do it for you.

Price: Free / Premium plans start at $ 39.50 per year.

3. Hello Bar

Hello Bar

Displaying a notification bar on your WordPress website is an effective way to get your visitors’ attention and encourage them to provide their email address. Hello Bar  is a popular notification bar that can integrate with your website via its  WordPress plugin  .

Features include:

Template : choose from a wide range of elegant notification bar templates.

Personalization options : change text, color, buttons and more.

Display and targeting settings: control the placement of the notification bar and to whom it is shown.

A premium version of this free tool is also available, which features advanced design and targeting features, extra integrations and premium support in the higher floor.

Price: Free / Premium plans start at $ 29 per month.

4. Revive Old Post

Revive Old PostRevive

Old Posts Lite  is a useful WordPress plugin created by the  Revive Social team  . The free version of this plugin will allow you to keep your posts alive by recycling and reposting your old posts on your social media channels. This will not only help you share your content, but also help direct it to your website, helping you connect with your target audience and generate leads.

  • Share old and new posts on Twitter and Facebook.
  • Choose how many posts to share and the time between publications.
  • Use hashtags to focus on the topics.
  • Include backlinks to your website.
  • Exclude specific categories or posts.

Revive Old Posts Pro  gives you access to a selection of advanced features such as sharing posts on Pinterest, LinkedIn and Tumblr, publishing images and videos from the media library and creating a personalized publishing program.

Price:  Free / Premium for $ 75 per year.

5. Simple Giveaways

Simple GiveawaysSimple

Giveaways is a free WordPress plugin that allows you to offer freebies on your website. Organizing a contest is an effective way to collect email addresses. People love competitions and the chance to win a prize, so they’re usually more than happy to leave you their email address in exchange for signing up for a competition.

This plugin allows you to:

  • Create and view contests on separate pages within your website.
  • Choose the start and end date and time of the competition.
  • Add pictures and rules to your contest page.
  • Choose how the winner will be selected.
  • Manage sharing methods.

The premium version of Simple Giveaways  offers extra features such as contest templates, automated contest processes and integrations with some of the main email marketing services (Mailchimp, Aweber, ConvertKit and others).

Price: Free / Premium plans start at $ 49.99 per year.

6. WebinarPress


The next tool in our collection of lead generation tools is the WordPress WebinarPress plugin   . Making webinars is an effective way to interact with potential customers, promote your products or services and collect email addresses.

WebinarPress has free and premium versions of its service, allowing you to manage webinars from your WordPress dashboard. You will:

  • Host live webinars using Google Hangouts or perform automatic webinars from YouTube or Vimeo.
  • Personalize your webinar and email pages.
  • Create registration forms and add them to your website via shortcode.
  • Collect participants’ email addresses when registering.
  • Allow participants to ask questions during the webinar.

WebinarPress premium packages incorporate extra features, such as support for payments and email marketing integration, as well as subscription options.

Price:  Free / Premium starting at $ 197 per year.

7. Sendinblue

SendinblueChoosing the right email marketing service for your business is very important. We at Web Digital Media Group, recommend  Sendinblue  . This powerful is not only easy to use, but is also packed with features that allow you to manage your email list and stay in touch with your subscribers.

Here are its main features:

Automated Campaigns  : Set up your campaigns and then leave them to run automatically.

Email Templates  : Choose from a selection of attractive and highly optimized email templates.

Drag-and-drop builder  : Create and customize email campaigns using Sendinblue’s drag-and-drop generator.

Segment your email list  : Group subscribers based on criteria of your choice, helping to target people based on their interests, behavior and location, to name a few options.

Analytics and A / B testing  : test and monitor your campaigns to ensure that you only keep emails with the highest conversion rate.

Price:  Free / Starting at $ 15 per month.

8. OptinMonster

This collection of lead generation tools wouldn’t be complete without mentioning  OptinMonster  . This premium tool is a well-known lead generation solution, and it is definitely worth using.

In use on over 700,000 websites, the OptinMonster plugin will allow you to turn your site’s traffic into leads, subscribers and sales. Features include:

Different types of modules  : choose from popups, floating-bars, fullscreen overlays, slide-ins and more.

Stunning lead capture modules  – choose from over 75 predefined templates.

Drag-and-drop builder  : customize module templates without having to touch a line of code.

Smart  triggers: OptinMonster is able to detect user behavior, activating the display of the modules to the right person at the right time. Trigger types include Scroll Trigger, exit intent, Inactivity Sensor and manual campaign planning, to name a few options.

Analytics and A / B testing  : analyze your data and find out which content and layout generate the best conversions.

Price:  starting at $ 9 per month (billed annually).

Final thoughts on the best lead generation tools

There are several lead generation tools that can satisfy a wide range of business needs. Whether you want to focus on collecting emails using contact and pop-up forms, or you decide to do everything possible and organize competitions and webinars, in this collection of lead generation tools there is a tool suitable for all needs.