It is the most attractive content If a picture is worth a thousand words, a well-crafted video is more likely to engage Internet users.
This success is based, first of all, on saving time: the Internet user prefers the quick view of a video to the longer reading of an article.
On the other hand, audiovisual production encourages creativity and storytelling : fun, educational content, promotional content ….. convey emotions, improve your brand identity, and generate more engagement.
Increase your notoriety on social networks
Video is the most shared content format on social networks. In fact, the average engagement rate for a video on Facebook is 6%, compared to 4.8% for a post with a photo, and 3.3% for a post with a link2. (Source: wearesocial.com)
Communicating through video on social media is therefore promoting the virality of its contents, and therefore its notoriety among the public and its visibility on the web.
Generate more conversions For once, the figures speak for themselves: email campaigns containing videos record 2-4 times more CTR and loyalty that grows by 35% (Source: Social media easy)
By making the message more readable and attractive, the use of video as a means of communication therefore has a very positive impact on the consumer and on their purchase intentions. Furthermore, this format increases your credibility towards potential customers, customers and users: a customer success story or a video demonstration are formats that convince the user more easily.