All serious bloggers are interested in building a large community of enthusiastic readers
E ‘for this reason that the SEO is critical to your success. Without good visibility on search engines, people interested in the topics that you deal with on your blog , but do not know you, will never find you.
The best SEO practices are mainly driven by Google, and they change frequently. This post, which exposes 50 important SEO tips for bloggers , has a lot of links to Google information pages. These links will allow you to bypass obsolete or incorrect SEO tips, which still today unfortunately permeate the web.
In addition to being constantly evolving, SEO can become complicated and technical in some cases, but these 50 suggestions are the basis for improving the visibility of your blog on search engines.
The following five points provide a general framework for your SEO activities. Perhaps a sixth point could be: do not put all your hopes in one thing. A great SEO strategy requires balance, therefore paying attention to both on-site and off-site optimization opportunities.
Content quality should be your main concern for on-site SEO.
For keywords, the intent of the user is an important consideration, since the most profitable traffic comes from users who are interested in doing business.
Think about visibility rather than ranking, because rankings vary from user to user, and users search by type of content (images, news, etc.).
A steady increase in organic search traffic growth is usually the best indicator of a good SEO campaign.
As for link building, quality is more important than quantity.
Your blog, not only must interest human readers, must also be built so that Google can find it, read it and display it appropriately in search results. Even the brightest content must be optimized in order to exploit its full visibility potential.
Set default post URLs as post titles.
The post title (H1 tag) should by default be the same as the title tag.
The post title should include keywords, preferably at the beginning.
Post titles must always be unique and relevant to the content.
WordPress users should use Yoast WordPress SEO Pluginor All in One SEO pack.
Always write a unique and captivating meta description, with a call to action (if any) for your post, as it will increase the click-through rate.
Read this Google page with extreme care to learn basic concepts on titles and descriptions.
Include social media sharing buttons on all your posts, social signals are related to Google rankings.
Many WordPress blog themes and other CMS platforms are SEO-friendly, but as you set them up, edit and maintain it makes a big difference regarding Google’s ability to find and rank content.
Avoid long blogrolls in the sidebar, because at the site level, too many outbound links can reduce placement.
Do not participate in link exchange programs.
Internally link important posts to your blog, but do it selectively.
Avoid anchor text full of keywords for outbound links, unless they are extremely relevant and respect the natural flow within the narrative.
Use Google Webmaster Tools to identify and fix broken links and other SEO-related site problems.
You must have your own domain (www.tuosito.it, not for example tuosito.blogspot.it).
Point all versions of your blog to the “www” version (www.ofita.it → www.tuosito.it).
Use custom robots.txt to prevent Google from crawling pages that you do not want to index, such as off-topic content.
Improve page loading speed with good hosting, clearing cache, image compression and other techniques.
Composition of the content
Going back five years or so, SEO copywriting involved a lot of precise rules on how and where to enter keywords in a post. Today, Google is smart enough to interpret the theme of a post and its relevance without strict compliance with these rules, which is great news for bloggers who want to focus on human readers!
The original content generally defeats duplicate content with a wide margin.
Do not abuse keywords in the post text.
Keywords underlined, italicized, bold or within bulleted or numbered lists have a bit more power than keywords in plain text.
Counting words is not as important as it used to be, but all other things are the same, longer posts are better positioned than shorter ones.
Your SEO priority should be writing useful, relevant, and authoritative content for human readers, because that’s what Google is looking for.
To develop new topics to publish and new SEO opportunities, review and analyze regularly to identify new popular keywords or strategic “long tail” keywords .
Images and videos
Image and video search are Google search options that can attract a huge amount of traffic . If you are in a visual business, like graphic design, or any type of business where customers may want to see images or videos of what you do, then image and video optimization are essential.
Use relevant keywords in the image file name.
Write the descriptive alt text for images in simple sentence format.
Write useful and interesting image captions, because they keep visitors on your page for longer.
Follow the webmaster guidelines for publishing Google images.
Follow Google video best practices for Webmasters.
Traditionally, Google primarily associates the content to the site on which they are published. Google authorship is a new program that associates the contents with their author . Over time, we will probably see authors of high authority position themselves better than authors of low authority, which makes it important for bloggers to immediately start participating in the author program. of Google.
Actively participate on Google+.
Since the original content is immediately indexed and classified into Google, write original, useful and keyword-rich content on your Google+ posts.
Link your Google+ profile to all blogs and sites where you write by following these instructions.
When possible, link Google+ profiles from guest bloggers to your blog.
Write attractive messages on Google+, they will appear in Google search results
When high-quality and relevant sites link your blog, it’s like telling Google that the contents of your blog are authoritative, meaningful, useful and interesting. Establishing and maintaining a solid linking profile is probably the most important SEO activity you will need to commit to.
Make guest posting on important and authoritative blogs to build inbound links.
Invite relevant and influential bloggers to make guest posts on your blog, to build social and traffic activities.
Being ultra-selective when subscribing to directories is generally not the most effective way to build inbound links.
Avoid making link building by publishing duplicate content on press release sites.
Avoid making link building with the publication of “non-news” press releases.
Review your link profile, remove links to poor websites, adjust broken links, and update good links in accordance with modern best practices .
Optimize your YouTube channel and videos by following these instructions .
SEO agencies to avoid
Many bloggers collaborate with SEO agencies or freelancers, in order to cover all the phases observed previously. There are a lot of talented people to choose from – but there are also some bloggers who would do well to avoid .
Avoid agencies that promise # 1 in the rankings or tons of free links.
Avoid agencies that do not have a documented transparent description of their methodology.
Avoid agencies that do not provide detailed reports of activities and / or results.
Avoid agencies that do not provide customer references.
Avoid agencies that speak too technical or have other communication defects.
As you can see, there is already a lot of stuff to digest, and as for the SEO, this is still just a starter. Do you have any other SEO tips to share? Your comments are welcome !