Graphics
To have an original and professional website you don’t necessarily have to rely on “special effects” or “sparkling colors”, but it is important to take care of the details , not only the contents, but also the graphics: we recommend you use a clean, minimal and with well balanced colors.
Mobile optimization (responsive site)
Also, don’t forget to optimize your website for mobile, to better adapt it to the size of the different devices, because most of the searches are carried out from smartphones and tablets … it is therefore essential to have a responsive website.
SEO Optimization for dentist websites
Make sure your content is SEO optimized ( search engine ranking ): you need to make sure that your website for dentists is well positioned on Google, checking the actual searches of your potential customers. The SEO is also affected by the loading time of the page and the way in which search engines crawl and l ‘ indexing of your website. Remember that SEO must be part of your project right from the start.
Hosting
The choice of hosting , to make your website fast, is important both for the user experience, who would be annoyed by a slow site, and for the positioning on Google and on the search engines, so choose carefully hosting professional.
Content Quality
Try to provide interesting content, in short paragraphs or even videos, and give useful information to make users come back to your website.
Credibility
The credibility of your dental office is the key to doing business online, especially if you are a dentist: take care of all the details and provide the basic information of the office (tax information, contact details, possibility of getting in touch easily)
Social Integration
Finally, don’t forget to integrate your presence on social platforms to increase your positioning on search engines.
Layout and navigation system
Another feature to pay close attention to is the layout, i.e. the navigation system within your dentist site. To have a navigation menu correct and intuitive , just follow some User Experience suggestions, such as:
Building a logical navigation architecture in a hierarchy that makes sense
Keep the navigation as superficial as possible trying to avoid the construction of navigation structures nested within the site, where a visitor can get lost
Place the buttons, drop-down lists and other items in logical locations where a typical user expects to find them
Use understandable language for your target audience